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Betsy Bender
Principal
Betsy Bender leads the firm with an approach that delivers solutions.

About

Approach

Betsy creates a vision and develops solutions to achieve quantifiable success. Her global experience and broad business and marketing acumen enable her to bring rich perspective to client initiatives.

When considering customer, employee, and management needs, Betsy “gets it.” She simplifies the complex, pinpoints what’s important, and delivers innovative strategies with practical application.

Collaboration is Betsy’s signature and she capitalizes on the power of diverse strengths to meet shared goals. She leads with clear communication and a commitment to quality. And having fun is always part of the experience.

For client engagements requiring specialized services, Betsy taps the experience of vetted partners. This approach provides clients with best in class expertise and a solutions group assembled specifically for their needs.

Credentials

Betsy began her career in public relations for a Baltimore ad agency and moved into corporate communications for Zurich Insurance. Wanting to be closer to the business, she transitioned to marketing with consumer lender Commercial Credit, which became CitiFinancial and then OneMain.

There, Betsy held senior roles building teams and leading brand management, product development, customer experience and segmentation, consumer insights/research, P.O.S./collateral, direct mail, mass media advertising, and sponsorship. She managed both of the company’s rebranding initiatives and led projects related to acquisitions and operational reengineering.

 

Managing a customer service call center gave Betsy invaluable perspective, as did leading teams in Asia, Latin America, Canada, and Puerto Rico to develop integrated marketing strategies.

Betsy holds an M.A.S. in Management from Johns Hopkins University and a B.A. in Communications from Elizabethtown College. A career focus and passion for developing people led her to the Girl Scouts of Central Maryland and she serves as 2nd Vice Chair of the Board.

For more about Betsy's career and results, go to linkedin.com/in/BenderSolutionsGroup.