©2017 Bender Solutions Group. 

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so you can focus on the business.
Build a great brand, not just a great business.

You’ve assembled all the pieces for a great business: the right products/services, the right people, the right operation. Let’s bring it together for your customers and employees. We’ll help you build a consistent brand experience—inside and out, at all touch points. Build a great brand, not just a great business.

 

Let's talk about how we can help you: 

  • Specifically define your brand’s DNA and pinpoint what differentiates it

  • Document the tone, voice, look, and feel of your brand—its personality and how it’s presented

  • Identify every opportunity to influence your brand perception—internally and externally, by customer segment and marketing channel

  • Evaluate the customer and employee experience to identify gaps in actual vs. optimal or lost opportunities to be great

  • Ensure alignment with the brand in every customer and employee experience

Learn more about brand strategy.

Brand Strategy

Solutions

Have resources for today’s needs and be prepared for tomorrow’s growth.

Growing a business means navigating change. When that includes reassessing or supplementing marketing resources, having guidance from an experienced leader is invaluable. Let us advise you on building, expanding, or reorganizing your marketing team. We can also fill an interim role, leading your team or a special project. You’ll have resources for today’s needs and be prepared for tomorrow’s growth.

 

Let's talk about how we can help you: 

  • Cover leaves of absence as interim CMO or mentor/coach teams

  • Lead marketing-related special projects or advise during mergers/acquisitions

  • Evaluate what work can be outsourced vs. what requires the insights and knowledge of an in-house role

  • Write job descriptions, in partnership with your HR team, using marketing terminology and descriptors that attract the most qualified candidates

  • Review resumes and correlate candidate experience with your needs

Learn more about interim and advisory management and designing a marketing team

Interim & Advisory Chief Marketing Officer (CMO)